The most common question that your friend Kai gets asked is a riff on: How do I get on podcasts? I want to do a podcast tour! Which, honestly, is a great question to ask. Podcast guesting continues to be a great way to reach your target audience, demonstrate your expertise, promote your book/product/services, and …
Send more follow-up emails. You’ll make more money. Sending follow-up emails is the most critical skill you’ll learn in life and business. How vital could your message be if you aren’t willing to follow-up? Following-up on a conversation, project, or email is not rude. Follow-up is a polite, proactive action that demonstrates confidence, authority, and …
If you’re looking to get a reply to your emails (to a leads, client, etc.) then include instructions on what to do next. Don’t just ask, “What are your thoughts?” and wait by the inbox. Give the other person a specific next action to take: If you’re interested in working together, just hit reply and …
This week in Freelance Camp (https://freelance.camp), a rousing discussion on where we stand when it comes to email signatures. This is a topic I have a lot of strong, strange opinions on. In Camp, I shared an impromptu teardown of my email signature, and I’m sharing it here with you. Maybe this will spark a …
The easiest way to become an influencer as a consultant is by picking a super small, niche market, becoming a ‘Consulting Niche Celebrity’ (https://getonpodcasts.wpengine.com/becoming-a-consulting-niche-celebrity/), and then expanding over time. First, what the hell is an influencer? Google’s knowledge box tells me that an Influencer is: Someone with an audience and who has the power to …
Do you want an unstoppable value proposition for your business? A value proposition and a differentiator that none of your competitors (no matter how hard they try, how long they’ve been in the industry, or how much money they spend) can compete with? Something that attracts prospects, warms your prospects, and converts prospects into clients …
When Nick and I launched Make Money Online, we knew three things: Audience — We wanted the episodes to be for people who were starting or growing their consulting businesses. People at a similar level to where we are now or where we were a year ago and who wanted straight talk about failures, successes, …
Let’s say you want to pitch a guest article for a site. How do you do it? What should you say? This is a template I’ve used and iterated on for years. But the template alone isn’t the answer: You need to write you focused emails You need to follow-up after you send an email, two, …
The other day, a customer who had purchased a copy of Podcast Outreach (http://podcastoutreach.com) emailed me to say that a week after buying the book, he was already booked on two podcasts. I was typing up a reply when a new message came in from him. “…3 podcasts.” Amazing! So I fire back a quick …
“I love how the book has one singular goal: Get you on podcasts!” Read More »
A reader writes in and asks: A lot of your outreach email subject lines in The Outreach Blueprint use “YOUR NAME from COMPANY NAME”…. why do you find a subject line like that works better than something more informative about the actual email? — Stephanie C. Stephanie asks a wonderful question. (Thank you everyone who …
The Secret to Getting Your Outreach Emails Opened… Read More »