Preparing Your Recording Environment First, you want to check with your host and confirm how you’ll be handling the interview: Skype? Google Hangouts? Something else? Then, should you be recording your own audio in case something happens? If so, does the host use an online solution (like Zencastr) or a desktop solution (like Call Recorder …
Friend-of-the-site Travis of MemberUp.co writes in with this question: Let’s say I wanted to build a list of “influencers in the membership space”. What would your approach be, broadly? Compiling a list of people to befriend/guest post/guest podcast/exchange gifs on twitter with, etc. SO, for the Chi Marketing Machine, you have a few potential goals in …
"How do I build a list of influencers in my industry?" Read More »
We Want More Website Traffic You’re a business owner who wants to get more website traffic. Naturally, you think of Search Engines, Social Media, Paid Advertising. And all of those are great solutions. If you’re willing to invest the time or money. With Search Engines, it will take months, sometimes even more than 6, before …
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(This is a little piece of the web I found and bookmarked years ago and the original page has vanished. Thank you to http://author-zone.com/write-opening-sentence/ for crafting this originally. All credit to you.) Bottom line: When you’re stumped as to how to begin a piece of writing, consider doing one of the following: Simply tell the …
How do you find the email address of the people you want to reach? As you build a list of people to outreach to, this is THE key question. I’ve experimented with a number of systems and tools to automate this process, bought lists of leads and email addresses, and tested dozens of different strategies. …
Nathan L. wrote in with a question about doing a podcast tour as a freelancer: Hey Kai, is a podcast tour something a generalist dev freelancer can do, or do you need some sort of specialization or be known for something before you can get booked? If so, what should someone focus on, so they can …
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Reader Josh S. writes in with this excellent question about Podcast Outreach: At what point do you become attractive enough to podcast hosts to reach out? I’m just getting started as a consultant and only have one client. I know I can pitch myself well because of my skills — but does a lack of …
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My good friend (and Double Your Freelancing Conference speaker) Austin Church wrote in with this great question about earning a link in the “Show Notes” for an episode: What’s the best use of the link in the “show notes” for a podcast episode? You are the podcast outreach expert. What do you tell your clients to …
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You want to write your emails so that they’re focused on the recipient, not focused on yourself. When you write a ‘you’ focused email, you’re writing an email focused on the other person in the conversation: the recipient, the person you’re talking to. When you write an ‘I’ focused email, you’re writing an email that …
Where (and how) do you find these blogs and podcasts to guest on? Stalking Your Colleagues “Stalking Your Colleagues” is my favorite method to prospect for sites for outreach. I do it using what I call “The Magic Google Search” You can use a custom Google Search to hunt down guest posts or podcasts that …