Let’s say you’re presented with an opportunity: you get to give a presentation to 100 business owners in your target market. You’re going to take part in a one-on-one discussion with a moderator — an expert and authority in your target market — and have the opportunity to discuss your expertise and industry background, how …
Whenever I work with someone on Guest Article Promotion the problem we run into is a finite supply of topics to write about. What I’ve found is that — with a bit of framing — you can write the same article time and time again and promote it to new sites. And the sites are …
A friend and subscriber wrote in with this excellent question: How do I create a list of podcast owners I should reach out to about appearing? They had just read “How can I use podcasts to get more traffic?” and asked the logical next question: who should I be reaching out to? and how do I …
How do I create a list of podcast owners I should reach out to about appearing? Read More »
Guesting on podcasts is like presenting a room full of your dream buyers. But how do you get on a podcast? What are you supposed to say? How do you write an email that Cuts through the noise? Builds a relationship with the host? and makes you the obvious choice to come on their podcast …
Guesting on podcasts is like presenting a room full of your dream buyers. How else could you reach an audience of 50, 500, or 5,000, people who match up with your definition of an ideal buyer? Let’s take an example. If you’re marketing to Ruby on Rails developers, you can go on Ruby on Rails …
Here’s a new tool I love for recording podcasts: Zencastr. Zencastr takes the pain out of you and your guest recording separate audio tracks for your podcast. With Zencastr, it’s as easy as: Start a Skype / Hangout call with your guest Send your guest a link to your Zencastr project Hit record Get high-quality, …
ZenCastr: Super Easy Multi-Track Podcast Recording Read More »
Once you’ve written a great, educational piece of content, what do you do to make sure people see it? You’d publish an article with the best of intentions — something great and educational that answered your audience’s questions or helped them solve a problem. And then — nothing. Three months ago, I decided to take …
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When it comes to generating more traffic for your website, the best options help your website accomplish a number of different outcomes: They establish your authority as an expert in your industry with your audience They create linkable assets for your business, assets that help your website continue to generate links with little effort on …