This week in Freelance Camp (https://freelance.camp), a rousing discussion on where we stand when it comes to email signatures.
This is a topic I have a lot of strong, strange opinions on.
In Camp, I shared an impromptu teardown of my email signature, and I’m sharing it here with you. Maybe this will spark a few ideas on your part.
I separate the body of the email from my email sig with a horizontal line. There’s an argument to be made that the horizontal line says “You can stop reading here.” Which, fair point.
I still like it.
Kai Davis • https://getonpodcasts.wpengine.com
I sign my emails
Talk soon! Kai --- <Email Signature>
Which means I include my name twice in an email.
That… could be improved.
The Link — I’m of the mind that including a link to more information about you is a good move.
The homepage isn’t the ideal place to drive these eyeballs. The link should, ideally, go to an about page (or similar, scoped for email).
- [ ] Cut name from signature or from “Talk Soon!” block
- [ ] Find better use for name space
- [ ] Change URL to /about/
I reply to email at 10 am Pacific Time and 4 pm Pacific Time, Tuesday through Thursday.
Expectation setting on both sides:
- Expect replies from me in those windows and during those times
- “Kai, make sure to only dive into your inbox in those times.”
1 is working. 2 isn’t.
Typing this, I realize that I should schedule email time on those days (instead of all days).
- [ ] Rescope email time on my calendar to be in my email time windows
If you’re looking for a reply outside of those hours, I recommend my 1-on-1 Business Coaching for Freelancers and Consultants (https://getonpodcasts.wpengine.com/coaching/)
I think that this call to action for a service is a great thing to use and include. It costs nothing and gets in front of hundreds or thousands of people in a short time.
The implementation of the CTA could be better.
I like the bridge from ‘expectation that replies take time’ to ‘here is how you get in touch with me as you need.’
CTA should have a benefit included in addition to the above.
I don’t like listing the service name here. That may be space I can repurpose for benefits.
Coaching is an okay target for this, though I’d argue that no one is reading my signature and impulse-purchasing a 3-month $3,000 project https://getonpodcasts.wpengine.com/coaching.
I’ll consider making this a smaller, initial purchase, like The Initial Call Script (https://getonpodcasts.wpengine.com/initial-call-script) or a 1-on-1 Call (https://getonpodcasts.wpengine.com/call).
- [ ] Rewrite CTA to add a benefit to the description
- [ ] Drop service name and use that space in another way
- [ ] Include UTM tags so I can track using SegMetrics
- [ ] Evaluate a separate, email only landing page. Pluses: a bit easier to track in Google Analytics. Minuses: Yet Another Page.
Where do you stand on email signatures?